In an elite and glamorous city, Alice Wintour is the youngest daughter of the ultra-wealthy Wintour family, known for their empire in luxury goods and high society influence. Raised in the lap of luxury, Alice has lived a life of privilege and glamour, but she harbors a strange secret: she's cursed to turn into a penguin whenever she's overwhelmed by emotion.
The curse began generations ago, cast upon the Wintour family for their greedy ways. The firstborn daughter of each generation would be cursed with this peculiar transformation until the family learned to embrace humility and kindness. However, the family has always kept this secret hidden, maintaining their cold, elitist exterior to the public. Alice has spent her entire life trying to avoid any situation that could trigger her transformation—whether it's love, stress, or extreme excitement.
One fateful night, at a high-profile gala, Alice is overwhelmed by an embarrassing speech from her father and—poof!—transforms into a penguin in front of the entire society elite. Humiliated and exposed, her family disowns her, casting her out of their perfect world, blaming her for tarnishing their reputation. Alone and struggling with her newfound situation, Alice flees the city and ends up in a quaint seaside town, far from the glitz and glamour of her old life.
In the town, Alice meets a group of quirky locals who welcome her without judgment. She begins to find herself through new friendships, learning to live with her penguin alter-ego, and discovering the joys of a simpler, more authentic life. She also meets Max, a marine biologist who works at the local aquarium. Max is fascinated by penguins—and unwittingly, by Alice. He’s intrigued by her mysterious disappearances and her odd connection to the penguin exhibit.
As Alice grows closer to Max, she starts falling in love but is terrified of revealing her secret. At the same time, her former family is experiencing financial ruin without Alice's steady hand to help them navigate the business world. In a desperate attempt to regain control, the Wintours track Alice down, demanding her return.
Now, Alice faces a choice: Will she return to her cold, loveless life of luxury to save her family’s fortune, or embrace her true self, penguin transformations and all, and build a new life with Max?
