"BTS: The Journey Of Music And Fandom"
*In a world filled with dreams and melodies, a group of seven stars aligned to form BTS. Their journey from humble beginnings to becoming the biggest K-pop idols in the world is a testament to the power of dreams, passion, and the unwavering support of their dedicated fanbase, the **Army*-pop, short for Korean popular music, is a form of popular music originating in South Korea as part of South Korean culture. It includes styles and genres from around the world, such as pop, hip hop.
In 2018, K-pop experienced significant growth and became a "power player", marking a 17.9% increase in revenue growth. As of 2019, Korean popular music is ranked at number six among the top ten music markets worldwide according to the International Federation of the Phonographic Industry's "Global Music Report 2019", with BTS and Blackpink cited as artists leading the market growth.[11] In 2020, K-pop experienced a record-breaking year when it experienced a 44.8% growth and positioned itself as the fastest-growing major market of the year.
BTS ARMY is known as one of the biggest fandoms in the world. However, there might be confusion among many as to exactly how one can join the ever-growing fan base.
The meaning of ARMY holds a special place in the hearts of both fans of BTS and BTS themselves. Getting into the fandom might not be as hard as one thinks it is.
The name "BTS" originally stood for Bulletproof Boy scouts (translated from Korean). The acronym's meaning has been changed to stand for "Beyond the Scene," as they wanted to move on from the original image they portrayed and expand to broader horizons.
"ARMY," or "A.R.M.Y.," is the name given to BTS fans. It is an acronym that stands for "Adorable Representative M.C. for Youth." The fandom was officially established on July 9, 2013, which is considered ARMY Day. This happened around a month after BTS' official debut on June 12, 2013.
Every year, ARMY Day is celebrated by BTS fans all over the world.
With the size of ARMY going day by day, the average BTS-listener might be confused on how to induct themselves into the fandom officially.
Speaking more casually, there are no "requirements" needed to join the BTS ARMY. Anyone can call themselves a member of ARMY so long as they enjoy BTS, regardless of whether or not they've purchased every album or watched every video of theirs.
However, there is an official paid fan club that one can opt for to receive extra BTS goodies and discounts. This is called the ARMY Membership, which was previously available on their Daum fan café. The service is now handled by Wevers, a platform under HYBE Corporation, BTS' parent company.
Under Big Hit Entertainment, BTS made their debut in 2013 with the single album “2 Cool 4 Skool,” and since then, they have achieved unprecedented success both in their home country and on the global stage. The group’s albums, such as “Wings,” “Love Yourself: Tear,” and “Map of the Soul: 7,” have broken records, earning them widespread recognition and prestigious awards.
Notably, BTS made history as the first Korean ensemble to receive a Gold certification from the Recording Industry Association of America (RIAA) and to top the Billboard 200 chart with “Love Yourself: Tear.”
Their unparalleled achievements also include becoming the fastest act since the Beatles to have four US number-one albums and securing the top spots on both the Billboard Hot 100 and Billboard Global 200 with their hits like “Dynamite,” “Savage Love,” “Life Goes On,” “Butter,” and “Permission to Dance.”
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